American Apparel Rebrand

As a group we were given the album cover ‘Parade’ by Prince and were asked to take inspiration from it’s design and how it represented the style of music to rebrand american apparel. I organised and set up a photoshoot instructing the photographer on what we were trying to achieve which resulted in a series of photos. These photos are a step away from american apparel’s branding which historically has had a strong sexual influence and focuses more on youth and fun. The photos have a cheeky style which were inspired by Prince’s song Kiss.