'In the Loop'

This report looks at the future of independent businesses in Shrewsbury and how the university which has recently opened in the town could increase the trade of local businesses. I developed a welcome pack which included a loyalty passport to encourage students to shop in local businesses, to enable them to find out about these businesses I produced a magazine and pocket book map. All of this was underpinned by a website which I designed, the website has information on all the independent businesses in Shrewsbury and offers student the option of leaving reviews on their shopping experience.
View the website here: http://www.intheloopshrews.co.uk/student.html